Most marketing advice has never been tested
I run the tests, publish the numbers, and write down what actually moved — including the parts that didn't work.
About
I'm a digital marketer who kept opening the hood. Somewhere between writing the campaign and shipping the server it runs on, the two jobs stopped being separate.
That overlap is most of what I write about here: building AI agent systems, running my own infrastructure, and testing marketing ideas on projects where I see the whole result instead of a slide about it.
- Side projectsdivi.guru
- Agent systemsHermes
- Automationn8n
- ElsewhereLinkedIn · X
Content Creation
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The AI Visibility Scorecard: 12 Metrics Across SEO, AEO & GEO
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Formatting for LLMs: Structuring Content for AI Overviews
August 10, 2026
Mental Availability: Why Brand Mentions in AI Answers Matter
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Reimagining ROI in a Zero-Click Search World
August 8, 2026
Hugging Face Spaces for Creative Explorations
August 7, 2026
Claude 3.5 Sonnet vs GPT-4o for Creative Ideation: Which AI Wins for E-Commerce?
August 6, 2026
Midjourney v6 vs DALL-E 3 for Commercial Design
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Claude vs GPT vs Gemini: Which Frontier Model Wins by Use Case?
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How RAG Systems Decide Which Sources to Cite
July 24, 2026
Generative Engine Optimization (GEO): The Evolution of SEO
Free website analysis
Send me your URL. I'll go through it the way I'd go through my own, then send back what I'd fix first — in plain language, no deck.
- 01The five-second read
What your homepage actually communicates before anyone scrolls.
- 02Where traffic leaks
The pages doing the work, and the ones quietly losing people.
- 03Speed and technical drag
What's slowing the site down, and what that's costing you.
- 04Search visibility
Terms you should own versus the ones you're invisible for.
- 05Three changes, ranked
What I'd do first, second, third — and why in that order.
Turnaround — 3 business daysFormat — written, ~2 pages
Request your analysis
Two fields required. The rest sharpens the review.