Most marketing advice has never been tested
I run the tests, publish the numbers, and write down what actually moved — including the parts that didn't work.
Free website analysis
Send me your URL. I'll go through it the way I'd go through my own, then send back what I'd fix first — in plain language, no deck.
- 01The five-second read
What your homepage actually communicates before anyone scrolls.
- 02Where traffic leaks
The pages doing the work, and the ones quietly losing people.
- 03Speed and technical drag
What's slowing the site down, and what that's costing you.
- 04Search visibility
Terms you should own versus the ones you're invisible for.
- 05Three changes, ranked
What I'd do first, second, third — and why in that order.
Turnaround — 3 business daysFormat — written, ~2 pages
Request your analysis
Two fields required. The rest sharpens the review.
Writing
About
I'm a digital marketer who kept opening the hood. Somewhere between writing the campaign and shipping the server it runs on, the two jobs stopped being separate.
That overlap is most of what I write about here: building AI agent systems, running my own infrastructure, and testing marketing ideas on projects where I see the whole result instead of a slide about it.
- Side projectsaltshiftcommand.com
- Agent systemsHermes
- AnimationThe Ballista's Blitz
- ElsewhereLinkedIn · X
Get in touch
Work, questions about something I wrote, or an argument with a post. All welcome. Site reviews go through the form above.
- Email[email protected]
- LinkedIn/in/brianblair
- Based inConnecticut
Send a message
Straight to my inbox, not a ticket queue.