Test 14 — whole page
A 3.1% B 4.6% Lift +48% Conf 97%

Most marketing advice has never been tested

I run the tests, publish the numbers, and write down what actually moved — including the parts that didn't work.

The offer

Free website analysis

Send me your URL. I'll go through it the way I'd go through my own, then send back what I'd fix first — in plain language, no deck.

  • 01
    The five-second read

    What your homepage actually communicates before anyone scrolls.

  • 02
    Where traffic leaks

    The pages doing the work, and the ones quietly losing people.

  • 03
    Speed and technical drag

    What's slowing the site down, and what that's costing you.

  • 04
    Search visibility

    Terms you should own versus the ones you're invisible for.

  • 05
    Three changes, ranked

    What I'd do first, second, third — and why in that order.

Turnaround — 3 business daysFormat — written, ~2 pages

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Who's writing

About

I'm a digital marketer who kept opening the hood. Somewhere between writing the campaign and shipping the server it runs on, the two jobs stopped being separate.

That overlap is most of what I write about here: building AI agent systems, running my own infrastructure, and testing marketing ideas on projects where I see the whole result instead of a slide about it.

  • Side projectsaltshiftcommand.com
  • Agent systemsHermes
  • AnimationThe Ballista's Blitz
  • ElsewhereLinkedIn · X
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